Frequent Writing on Demand

Critical-thinking activators and closes for productive work sessions.

See significant student growth on tests of knowledge!

What is W2Win Frequent Writing on Demand?

W2Win Frequent Writing on Demand is a system of writing practices for mastering content standards. Teachers choose from over 12 proven critical-thinking strategies each time students write. Within a few weeks, students analyze class lessons and reading texts to construct thoughtful responses with confidence.

The research of Writing Next shows that systematic writing for content learning posts a significant positive effect size ( + .35 where + .10 is significant). W2Win classroom action research confirms that Writing on Demand significantly increases the percent of students who exceed expectations on end-of-course/grade tests of ELA, math, science, and social studies.

Daily Writing to Learn the Curriculum provides instructional tools for teachers and students for mastering core content standards with Frequent Writing on Demand.

“These critical-thinking writing strategies cements students’ knowledge in long term memory. It provides an opportunity to work with the new material, not just hear it and recall it on a unit test.”

– N. Nelson, middle school math teacher

For Teachers – Primary (K-2), Elementary (3-5), Middle (6-8), and High (9-12)

  • Writing prompts for Common Core standards in ELA and math

  • Writing prompts for national science and social students standards

  • Teacher models, student exemplars, sample prompts for each critical-thinking strategy

  • Chart for tracking student progress (online or in print).

For Students – Primary (K-2), Elementary (3-5), Middle (6-8), and High (9-12)

  • Guide for Writing – student book or online license

  • Log of Entries to document what they have learned

  • 12 critical-thinking strategies that teach the language of a content course (ELA, math, science, and social studies)

  • Extensive practice constructing responses online.

Real World Results

Frequent Writing on Demand Boosts ELA, math, Pathways, science, and social studies scores

Since 2002, W2Win Writing on Demand has been a proven link between core standards in math, science, and social studies and double-digit growth on Georgia end-of-year assessment of math, science, and social studies texts.

Teachers and instructional leaders love …

  • the simple concrete writing strategies and critical-thinking tasks
  • online platform aligned to GSE ELA, math, science, and social studies
  • double-digit gains in ELA, math, Pathways, science, and social studies

Frequent Writing on Demand is the choice of the Marzano Academies. is a growing network of competency-based learning centers and partnership schools that includes W2Win instructional solutions as a defining feature.

The following graph presents spring 2019 student achievement on Georgia Milestones assessment math, social studies, and biology. The green bar represents the percent of students who completed 3 entries per week for 15+ weeks and scored a 3 (proficient learner) or 4 (distinguished learner).

The data set is from a rural ES, urban MS, and suburban HS that reported double-digit gains the 1st year using W2Win Writing on Demand. Each school reported significant gains in ELA and writing. Additionally, the rural elementary school that had not scored within 12% of the state average exceeded it by 10%. The urban middle school with seriously depressed scores came within 2% of the state average. The suburban high school with scores that consistently approached the state average scored 11% above it.

Frequently Asked Questions

Why is W2Win Frequent Writing on Demand so effective?

A daily routine of analyzing, assessing and recapping what they have learned in daily lessons benefits students in two ways. They take ownership of what you teach and retain it long after it helps them pass a unit test.


What about the impact that W2Win Frequent Writing on Demand has on class environment?

Positive changes show up almost immediately. Our critical-thinking strategies help all students understand more clearly what you are teaching. When you prompt short writing to activate a class, students’ minds leave events in the hallway and quickly focus on the depths of knowledge about your daily lessons.


Does W2Win Frequent Writing on Demand impact student performance on tests of math, reading, science and social studies?

It does. Frequent Writing on Demand ensures that students master the vocabulary in any course of study. Math, reading, science and social studies for sure. Yet we’ve seen significant gains in tests of knowledge in courses as varied as Algebra, Business Management, Art History, foreign languages and ROTC.


Will W2Win Frequent Writing on Demand help my students identify and explain the topics they write about?

Certainly. Teachers report increased student participation and insight in class discussions. Data from our action research reports documents increased student scores on state tests of knowledge.


Does W2Win Frequent Writing on Demand give students practice in all three writing genres?

Without a doubt. Specific writing strategies provide students practice in creating 1) logical arguments, 2) strong narratives or 3) detailed informational entries.


Does W2Win Frequent Writing on Demand include a pacing guide for use?

Yes it does. W2Win Frequent Writing on Demand includes a complete teacher’s manual with explanations of each critical-thinking strategy. It includes teacher models, student exemplars and suggested teacher expectations.


What makes the W2Win Frequent Writing on Demand online better than the print edition?

It makes your teaching life easier. For every W2Win Frequent Writing on Demand prompt you assign, the computer projects your expectations, key terms, your model entry and an online rubric for your students to use on their own writing and that of an assigned PAL. It also collects student work and creates reports to use with parents or administrators.


Will it be easy to introduce W2Win Writing on Demand to my students?

Remarkably easy. Independent reviews of W2Win Frequent Writing on Demand describe it as straightforward in design and intuitive in use.


Does W2Win Frequent Writing on Demand promote the proven power of nonfiction writing?

It does. Many of the W2Win Frequent Writing on Demand prompts give students practice with argument, informational and narrative techniques that nonfiction authors rely on when they write.